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SAP Hybris Marketing

innovate Know How:

  • Innovate is Hybris Silver Partner
  • Conception of the Hybris marketing solution
  • Procedure in the project
  • Implementation of the basic components including the development environment for professional implementation environments
  • Extensions for new functions
  • Integration into SAP Hybris Commerce and SAP Hybris Cloud for Customer
  • Integration into SAP ERP and SAP CRM via synchronous or asynchronous interfaces
  • Integration of other external data sources

Why SAP Hybris Marketing?

SAP Hybris Marketing is a unique and powerful way to personalize the shopping experience of the customer and to design it according to your wishes - whether the customer is known or unknown. With this concept, SAP Hybris Marketing is completely focused on context-based marketing in real-time, not only serving a short-term trend, but is also a profitable solution for purchasing behavior in the 21st century. With the help of context-based marketing, all relevant real-time signals from the customer are recognized and the buyer intentions associated with it are revealed - and the channel-wide for e-commerce, mobile, POS, contact center, social media and e-mail. In this way, every sales opportunity is used successfully with SAP Hybris Marketing.

Integration into the SAP Hybris Suite:

SAP Hybris Marketing is working closely with the SAP Hybris Commerce Suite and the SAP Hybris Cloud for Customer to provide customers with the best Customer Journey in B2B and B2C. This makes SAP Hybris Marketing the key to the solution offered by SAP Customer Engagement and Commerce, or CEC. SAP customers also benefit from the integration of SAP's broad product portfolio, in addition to the essential functions such as supply chain and billing for the shopping experience.


  • Dynamic automated customer profile creation
  • Automated segmentation, analytical forecasting and contextual analysis
  • Marketing planning, budgeting and instrumentation
  • Recommendations and onsite targeting
  • Customer-oriented re-marketing in real-time
  • Marketing Performance Management
  • The ability to work with an open system of marketing solutions providers through open API interfaces

Operating environment:

  • SAP Hybris Marketing in the Cloud or On-Premise