A good placement and visibility of its products in the major search engines is important to reach new customers. This requires the search engine optimization (SEO), of your SAP Web-Channel Websites. As part of the search engine marketing, SEO allows that the offered products can be found by search engines.

Based on our experience in search engine marketing as well as with SAP Web-Channel, we have designed the consultation package "search engine optimization" for SAP Web-Channel. The aim is to summon your webshop in the search engine results lists as high as possible to draw attention to potential customers.

Contents of the package:

• Search engine optimization (SEO)
• Analysis of search capability of your SAP Web-Channel Websites
• Create a personal SEO strategy for the "Google"
• Design to optimize your SAP Web-Channel Websites by technical measures

Other optimization options (not included in the package):

• Advice on other measures in search engine marketing (such as coaching, data maintenance and administration)
• Optimization of paid links in the "shopping results" taking advantage of the deep links
• Further optimization for search engines such as Bing and Yahoo!